No strangers to crossover promotions, the Brewers are looking to capitalize on the Draft taking place in Green Bay this April.
Wisconsin sports teams are largely intertwined, even if each individual team’s fan base does not entirely correlate with the other. However, given a massive overlap on the Venn diagrams of the fan bases, it should come as no surprise that the Green Bay Packers, Milwaukee Brewers, Milwaukee Bucks, and other pro teams in the area tend to cross-promote one another.
That is the case leading into the 2025 NFL Draft, which will be held in Green Bay from April 24 to 26. On Friday, the Brewers revealed a promotion for their home game the Saturday prior to the draft which finds them giving out football-themed Brewers jerseys to the first 25,000 fans in attendance.
Here is the announcement of the giveaway, with outfielder Sal Frelick modeling the jersey:
In honor of the NFL Draft coming to Wisconsin, we’re giving this Brewers football jersey to the first 25K fans on April 19!
→ https://t.co/1itevYjvIA pic.twitter.com/FilT3E2tJm
— Milwaukee Brewers (@Brewers) March 14, 2025
The Brewers, in particular, go heavy on the crossover appeal. They frequently have Packers and Bucks players throw out the first pitch at home games. They also often cross-promote with the Milwaukee Admirals, the city’s AHL hockey team, due in part to Brewers majority owner Mark Attanasio’s involvement in the Admirals’ ownership group.
As far as football jersey designs go, this one isn’t bad at all. It could do with a traditional football-style V-neck instead of the wide crew neck shown in the images, but the use of the Brewers’ wordmark on the chest and the team’s current number font gives it a nice, clean look. The alternating-color sleeve stripes and shoulder numbers give it a solid, cohesive design as well, though the use of the primary team logo over the stripes evokes a bit of the Packers’ 1980s-era jerseys — which could be a good or a bad thing, depending on one’s personal taste. A look at the back would be nice, however, to see if there is a nameplate with “Frelick” there or if they elected to remove a nameplate entirely.
If you want to get your hands on one of these, be sure that you are one of the first 25,000 fans in the door at American Family Field on Saturday, April 19th. Then make your way up to Green Bay a few days later for the 2025 NFL Draft!