Jordan Love has stepped into the spotlight as the Green Bay Packers quarterback and, for the 2024 season, has become one of the highest paid NFL players. At just 26 years old, Love earned approximately $80 million this year, making waves both on and off the field with his growing popularity. With an exciting season and a strong connection to fans, Love is cementing his place as one of the league’s brightest stars.
Love Became The Third Highest Paid NFL Player In 2024
After an impressive previous year, Jordan Love emerged as one of the NFL’s most pivotal figures heading into the 2024 season. At the end of the season, Love ranked second in the league for number of touchdowns behind Dak Prescott of the Dallas Cowboys.
As one of the highest paid NFL players right now, and highest paid quarterbacks in NFL history, Love continues the Packers’ storied quarterback legacy, stepping into the spotlight after Brett Favre and Aaron Rodgers. Love has positioned himself as a cornerstone for the Packers’ future with his leadership and dynamic play.
According to Statista, his earnings breakdown in 2024 is as follows:
Salary and Bonuses: $79 million
Endorsements: $2.5 million
Love is close behind Jared Groff who earned around $85m and both are trailing close behind Dak Prescott who earned over an incredible $100m. These figures put Love as the third highest paid NFL player on the list of NFL ahead of veteran stars like Aaron Rodgers, who earned around $50 million. This milestone demonstrates Love’s growing influence in the football and marketing worlds, a rare achievement for a player still early in his career.
Love’s Popularity Is Steadily Growing In The NFL
- Most Searched For Packers’ Player
The popularity of NFL players online is often unpredictable and can be affected by headlines, big trades, or unexpected viral moments. In early 2024, a new study found that the most popular NFL players were Travis Kelce, Aaron Rodgers, and Patrick Mahomes. Kelce, trending following his Superbowl win and his relationship with Taylor Swift, topped the list with 3.76 million average monthly searches on Google.
The same study also found that Love is the Packers’ most popular player, with 569,083 average monthly Google searches, far surpassing teammate Jaire Alexander (116,425 searches) and former Packer Aaron Jones (248,100 searches). This surge in interest reflects his growing status within the Packers’ community but across the entire NFL.
Jordan Love’s status as the most searched Packers player highlights his growing influence on and off the field. This level of attention demonstrates the excitement and anticipation surrounding Love’s leadership and potential. His popularity is a testament to his performance and an indicator of his rising role as a key figure in the NFL’s next generation of stars.
- Brand Endorsements & Going Viral On Social Media
As well as being the Packers’ most searched for player right now, Love’s also steadily growing his social media presence. Although Love’s salary and bonuses made up most of his earnings for 2024, the quarterback also steadily earned through endorsements.
For 2024, Love made around $2.5m in endorsements, which can be documented through the likes of his Instagram (@jordan3love). His most recent Instagram collaborations include Reels with American Family Insurance and promoting the Madvent Calendar with Madden 25. Additionally, Love promotes his Hands of 10ve foundation to encourage children to participate in sports.
Love’s influence is small when compared to NFL stars like Odell Beckham Jr. and Patrick Mahomes. Beckham Jr. is currently one of the NFL’s top earning sports stars on Instagram right now with 17.71 million followers, earning an estimated $154k – $208k per sponsored post. Mahomes boasts 6.7 million Instagram followers and he earned approximately $27m worth of endorsements in 2024.
However, with a smaller following and endorsement deals, Love still manages to take the social conversation spotlight. The Packer received lots of attention and went viral earlier this year after helping a stranded driver stuck in a blizzard.
Although Love’s Instagram is much smaller with a 480k following, the upward trajectory of his on-field success is only beginning to unfold and will undoubtedly impact his social following in years to come.
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