ABC averaged 2.73 million viewers for Knicks-Warriors, 2.67 million for Suns-Lakers and 1.77 million for Magic-Cavaliers on its final weekend of NBA coverage this regular season. Saturday’s Knicks-Warriors game declined 8% from Warriors-Lakers last year (2.97M), but the Sunday doubleheader of Suns-Lakers and Magic-Cavaliers increased 17 and 24 percent respectively from a year ago (Nuggets-Mavericks: 2.15M; Suns-Bucks: 1.51M). In other weekend action, ESPN averaged 1.39 million for Thunder-Bucks Sunday night; there was no comparable window last year. (ESPN, 3/18)
by Hoops Hype