TNT averaged 1.4 million viewers for NBA games in the month of February, up from last year (1.2M) and also up more than a third from the prior two months. Contributing factors include the Lakers’ trade for Luka Doncic and Nielsen’s expansion of out-of-home viewing. The network ended the month with a decline as Nuggets-Bucks averaged 1.3 million Thursday night, down 15% from a higher-profile Warriors-Knicks matchup last year (1.5M).
by Hoops Hype